WARNING: The Following video might make you do something a little erratic. Like saying, “f*&# it!” and immediately quitting your 9 to 5. Okay, maybe you won’t do that, but chances are you’ll end up doing something rash.
I just did. By putting money on a trip that I really shouldn’t have. Oh well, the money I can get back, but my life, I can’t. I guess that’s my reason for loving this new campaign from Nike so much. As the story goes Nike contracted filmaker Casey Neistat to create a short film about it’s FUELBAND (a hightech bracelet designed to keep track of our workouts). The company wanted to build social media buzz around a new ad campaign that featured the tagline, and twitter hash tag, #makeitcount. But Casey and his boy Max had other plans and they “made it count” by using Nike’s money to fund a 10-day round the world adventure.
So again, if you’re not interested in doing anything rash, then please, don’t watch this. But if you want to see something that’ll inspire you to break the monotony of life then go ahead, press play.
